And since the Apple-made movies are expressly built to be shown on its Apple TV+ streaming service, Apple can't make money selling them to a different streamer.
Apple, movies, and TV: Why?
And the second obvious answer is that Apple needs Apple TV+ because it's increasingly focused on making money from "services" as iPhone sales slow down.
Apple has managed to grow Apple TV+ meaningfully after a rocky start.
Still, even in the best-case scenario, Apple TV+ is a sliver of the $85 billion Apple made from services last year.
Persons:
…, Napoleon, That's, —, James Bond, Henry Cavill, Bryce Dallas Howard, Sam Rockwell, Dave Benett, Apple, it's, Martin Scorsese's, he's
Organizations:
Apple, Variety, Business, Google
Locations:
Dua Lipa